She is a highly creative person who lives to make things pretty and while that sounds nebulous her strategic approach is quite the opposite - she loves nothing more than to do a deep dive and get into the nitty gritty of a project or problem. Interests and hobbies include but are not limited to painting, color coding everything, art history, puzzles, wallpaper, typography, and mood boards. She firmly believes everything good in life starts with a mood board.  

She has a strong eye for design and branding and has been elevating brands from the inside; starting in NY at Barneys New York where no project was too big or too small, she designed everything from billboards to newspaper ads, from postcards to catalogs and made sure all projects had Simon Doonan’s stamp of approval. From there she went to Bloomingdale’s to hone her art direction skills and capabilities and created an exclusive “Only Ours” branding based off of the interlocked o’s in the Bloomingdale’s logo. When Wayfair acquired DwellStudio she was brought on to act as the brand design director where she used customer demographics and real-time data/analytics from the Wayfair marketing team to inform her creative designs and implemented these strategies in the print cadence, email campaigns, and website re-design. She then moved to Los Angeles to work on developing her skills for motion and video by working on commercial spots for Living Spaces and creating graphic packages at The Hollywood Reporter. Most recently she worked as a contractor at Prime Video on the Awards team where her titles were The Marvelous Mrs. Maisel and Mr. and Mrs. Smith among others.